Given the constant stream of social media content creation, it's safe to say we're entering a new era of beauty. Thanks to the Gen Z boom, there is total freedom in expression and redefinition of beauty and makeup norms. It is on social media where experimentative Gen Z creativity and inspiration flourishes. The powerful aesthetic of Gen Z makeup is bold, experimental, fun, and unconventional, and Gen Z celebrities such as Olivia Rodrigo, Zendaya and Charithra Chandran have stepped on the scene, giving us the most inspiring looks. In the Euphoria show's case, makeup is a creative tool to redefine beauty and challenge gender identities and representation. Whether it's full-on glam or clean girl beauty, there is a whole new world of beauty looks upon us. From neons, crystals, glitter and rhinestones around the eyes to bronzes and golds, these are our favorite Gen Z makeup trends to get inspired.
One of the biggest trends being seen currently is graphic eyeliner. The key is to keep it simple using pencils, but make it strong, intense, and visible no matter what color you use. Treat your eyes like a canvas for artwork. Liquid eyeliner isn’t just for lining the eyes anymore—it’s also a great tool to “create shapes and lines as if you were sketching.
Go big or go home! Night luxe is the opposite of clean girl beauty. It's about creating fearless, playful looks. Embrace bold colorful and metallic eye shadows, smokey eyes and many lashings of mascara.
Hydrated, glowing skin is here to stay.The Gen-Z has fully embraced glowy skin, strategic pops of color, and makeup that enhances natural features. Once your skin is looking amazing, you can add a bold colourful eye, geometric shapes or crystallised liner.
Think a subtle brown eye shadow swept along the lash line and into a diffused wing, a slick of mascara, glossy lips and rosy cheeks. Rather than just applying the blush to your cheeks, Gen Z sweeps it onto the high points of the cheekbones and adds a light touch onto the nose to tie the look together, resulting in a naturally sun-kissed effect.
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